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Entering a lash competition and what it can do for your business

January 2019 By Elleebana HQ and Zoe Mitter Owner



Recent conversations with salons have led me to write a little article on why entering a competition should be something you shouldn’t only just consider and then file away in the too hard basket.

While scrolling through my Facebook feed, I noticed a post that caused a tear to well in my eye. A post that I felt was incredibly true, real and something that regardless of the industry you work in, is a very raw and truthful statement. The comment was, “I feel I am losing the passion for lashing – my heart just isn’t in it anymore”. All of the sad face emojis followed…..

I offered words of comfort to this lovely lady who had lost her way and it got me thinking – without a doubt the lash industry can be a very lonely one, particularly for those who work in a solo situation. If a stylist only ever sees clients, the only place where they feel comradery is in a forum where they are surrounded by other lash enthusiasts or at a conference with speakers who are talking their lash language – there isn’t a huge opportunity for lash stylists to keep their lash loving alive.

Or is there?

Here are some of the reasons why entering a competition might be just the ticket!

A personal growth opportunity – it takes skill to enter a competition, that’s for sure, but it also takes a little bit of courage because after all, you are putting yourself in a situation that might just be a little out of your comfort zone and it’s when you are out of your comfort zone, that is when you learn a little more about your own personal coping mechanisms and your ability to adapt.  We all need to be adaptable in our careers, but also in life, and so I feel that entering a competition can help you become adaptable and give you the ability to step outside of what is familiar and experience personal growth.

Confidence – comfort zones are just that – comfortable, but when we wiggle ourselves out of that safe space and begin to experience a little bit more of unfamiliar territory, it can really make you feel good about yourself.  You are trying something different and its for your own benefit – you can start to feel a little more confident about yourself both on a personal level, but also, you can begin to have confidence in the work you are performing on your clients.

Technical perspective – isn’t the saying “do what you have always done and you will get what you have always gotten” – Networking at a competition is a wonderful way to expand your technical skillsets.  It’s almost like looking at a fresh set of lashes all over again when you learn something new or hone in your current techniques with a slight adjustment that you picked up in a competition.  Often judges will give you constructive criticism which can be nerve-wracking but throughout the process, you gain new knowledge and expertise that you can take back to your salon and your clients.

Relationships – As mentioned earlier, staying within that same comfort zone instead of branching out to meet new people is easy and life needs to be easy for sure, but what are the possibilities that you might be missing out on?  With each new relationship that you gain, you build your network — which can help you professionally because we all learn from one another in some way, even if it’s only encouraging you to change your perspective or consider things differently – growth and learning is a bonus isn’t it?

Opportunities – Win, lose or draw a competition offers you the opportunity to promote to your clients that you are pushing yourself to be better.  This is worth marketing to your current clients as well as any potential new clients who will appreciate that you are attempting to excel in your chosen field amongst our peers, which in itself is inspiring.  Being an inspiration to others (including your clients) can also encourage them to do the same and before you know it you are raising people up all around you, and sometimes, this in itself is enough to help keep your own passion alive.

So why not look at what competitions or opportunities there are in your industry and dip your toes in the water…. Is there really anything to lose or everything to gain?

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What is over processing and how do I avoid it?

Fall 2018 By Elleebana HQ

In previous years (over a decade ago now) Elleebana was available in bottles/vials/ampoules, the formula back then processed for 10 – 15 mins for the lifting step and then 7 minutes for the neutralising step.  So many salons that trained and offered eyelash lifting/eyelash perming using this product moved away from offering lash lifting/lash perming services because of the length of time spent performing the treatment required the salon to charge more than a client was prepared to pay in order to make money for their allotted time.  The ampoules also exposed the lotions to air and saw the product begin to oxidise and reduce in effectiveness.

Elleebana redesigned the lotions, improved the raw materials used and decreased the processing times as well as changed the packaging from the ampoule to the single use sachet back in 2007 and in 2017 over 1.5 million lash lifts were performed using the Elleebana one shot lash lift system!  You see, salons need to maximise their days and the beauty of Elleebana’s fast processing time allows you to see more clients in a day – meaning more profit at the end of your week and it means clients are not laying down for as long to get a beautifully lifted lash result.  It’s easy to see why salons and clients love this treatment but we wanted to share with you all some of the finer details to get your chosen timing just perfect for each client.

On each of the Elleebana products the processing time offers the range – Lift for 5 – 10 mins and set for 5 mins as determined by the clients lash strength.  We want to explain these time ranges in detail for you, you see as a company we have to advise all of the possibilities for the potential client that might come to see you but we also know that Elleebana’s product is incredibly unique and operates differently to all other brands on the market – if you were using another brand and have come over to use Elleebana you may wish to adjust your previous techniques to help you get the best possible results and to ensure your clients lash health.

ADVANCED PROCESSING TIMES – leaving lotions on for too long can split and or frizz the lashes. This might not happen immediately but the lashes will begin to show signs of damage after a period of time (it might be only a few hours up to 24 hours later or it might be a week or two later). Assessing a client’s lash strength might not always be determined by sight alone – you may notice that the lashes are more resistant to rolling back onto the rod and this might give you an indication that they have a stronger lash core. The client might have identified to you that when they curl the hair on their head it drops quickly and this might give you some other indicators that they have stronger lashes. Equally they might have mentioned that their hair is incredibly fine or holds a curl very well, this might indicate a finer hair structure and a faster processing time is required.  Medications and hormonal changes also can be a factor for clients lash strength/resistance.

The general rule of thumb for first time clients when using Elleebana products will be processed with step 1 (lifting lotion) with 6 minutes and step 2 (setting lotion) with 5 minutes. This processing time will work for a large majority of your client base and is a good processing time to begin with if you have clients with medium to strong visually appearing lashes.

SHORT PROCESSING TIMES – A client’s ethnicity or heritage can sometimes indicate either a shorter or longer processing time. Other more visual lash conditions/health can be apparent just by looking at the lashes. For a fine lash that is thin, sparse or lighter in colour or for ethnicities whose lash strength is naturally softer or finer you will need to decrease your first time processing time. In some cases dropping the processing time for step 1 (lifting lotion) down to 4 minutes and step 2 (setting lotion) with 3 minutes – these processing times can still achieve amazing results on clients with lashes that require this reduced processing time. Some processing time options for visually thinner or weaker natural lash conditions are:

LIFT: 3 mins SET: 2 mins – this is not a common processing time for many clients

LIFT: 4 mins SET: 3 mins

LIFT: 5 mins SET: 4 mins

AVERAGE PROCESSING TIMES – This is the larger percentage of clientele that we see and find these processing times are often the go to times for lifting clients who have average lash strength, thickness, density and those whose lashes lift easily. At this stage we can increase the step 1 processing time (lifting lotion) but the setting time must remain at 5 mins.

LIFT: 6 mins SET: 5 mins – used for majority of all first time and returning clients

LIFT: 7 mins SET: 5 mins – this might be used on clients who return after their first lift and they feel their lift wasn’t enough (alternatively you can decrease your rod size)

EXTENDED PROCESSING TIMES – In the case that a client’s lashes are stronger than average and you have attempted to process at 6 mins and 5 mins to find that their lashes didn’t lift enough you can, in your next appointment, increase your lifting time by 1 minute at a time. The setting time (step 2) must remain at 5 mins until the lifting lotion processing time has been maximised. For instance:

LIFT: 7 mins SET: 5 mins

LIFT: 8 mins SET: 5 mins

LIFT: 9 mins SET: 5 mins – this is a very rare required processing time

LIFT: 10 mins SET: 5 mins – this is an extremely rare required processing time

Only after all of these attempts and appointments would you then increase the setting lotion to 6 mins

 

SAME APPOINTMENT RE-LIFT PROCESSING TIMES In the case that you have performed the lash lift on a client and the lift has not taken in the way you or your client would have liked you are able to re-lift your client’s lashes again in that same appointment, however, your processing time must be decreased by half or less the processing time.

NOT ENOUGH OF A LIFT If for instance if you lifted a client’s lashes for 6 mins and 5 mins, you have completely dried the lashes and assessed them and there was some visible lift but just not enough of a result you would reprocess the lashes again for 2 mins for lifting and 2 mins for setting.

NO VISIBLE LIFT AT ALL In the case that your client’s lashes after lifting for 6 mins and 5 mins and you have assessed the dried state of the lashes and there is no visible lift you may proceed with re-lifting the lashes again for 3 mins and 2.5 mins If the client has left the salon and time has passed since the treatment (at least 24 hours) you would need to consider the result and the condition of the client’s lashes before you choose the processing time that you wish to use.

 

Training is always recommended and client’s trust that a salon has learnt about the unique factors of the brand that they are choosing to use from a master so to see check out our training calendar for Australian workshops http://www.eximport.com.au/our-training/ or to view a distributor in your country http://www.eximport.com.au/where-to-buy/



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Let's Talk about Elleebana Brow Henna 

Saturday, August 11, 2018

By Laura Trejo and Ex-Import Niche Products, Elleebana Australia 

Owners of Elleebana, Otto and Zoe Mitter, have worked tirelessly on the formulation, testing, and launch of Elleenana Brow Henna and we are thrilled with their efforts. As we are observing the rollout of brow henna in the United States, we have seen questions arise along the way; common to most new products. Today, I would like to address some of the most common questions we have encountered and offer some insight and support. We are encouraging stylists to test the products on themselves. Be creative with color mixing (a drop of black is really assisting in the skin tint staying power) and work together with other professionals to navigate and implement the best processes.  Elleebana Direct is here to help! 

Here are some basic facts about Elleebana Brow Henna

- derived from the henna plant and tree 

- please DO mix colors and customize shades for your clients.

- coats the brow hairs vs. penetrating the brow hair cortex and oxidizing the dye; leaving a fuller and deeply colored brow without the stress that comes with traditional dying. 

- containing hydrolysed proteins, vitamin complex and anti-oxidants, help to strengthen and restore hair growth

- improves the natural condition of the eyebrow hair

Frequently Asked Questions: 

How do I get a longer lasting skin stain with Henna Brows?

Your skin regenerates daily, so it is always difficult to say how long a henna skin stain is going to last on a certain skin type in the brow area as our skin varies from individual.

Some clients have oily skin and some clients have dry skin and these conditions can affect the longevity of the skin stain.

We say anywhere from 2 – 14 days on the skin, using darker colours will give a more powerful and long lasting skin stain.

Leaving henna on for the full 20 – 30 mins and allowing it to dry completely can help give the best skin stain results. Always ensure the skin is thoroughly cleansed before hand

Lotions, sweat, hair products and anything else on the skin will be a barrier between the skin cells and henna causing a lighter henna stain. Make sure the skin is completely clean before applying henna. Wash the area with cleanser and Elleebana shampoo and please note: Self-tanning products, body butters, sunscreens and other really deep moisturizers can take a couple days to clear the skin cells. This will affect your henna stain.

Henna on the hair should last for many weeks and there is a good market of clients that say they feel henna lasts longer on the hair than some permanent brow tints. Elleebana Henna also contains nutrients to help restore hair growth and natural shape of the eyebrows.

What are the most popular mixing ratios?

There are many ratios that you can use with Elleebana Henna, that is what we love about it, you can come up with nearly any colour combination and customise for your clients’ needs.

Here’s some simple examples to create more of an ash tone:

Ash blonde – 10% black and 90% blonde

Ash light brown – 10% black and 90% light brown

Ash natural brown – 10% black and 90% natural brown

Adding Black or Dark Brown to your mix will really help achieve a longer lasting result and help to neutralize warmth. It is always going to depend on the base hair colour of your clients. Elleebana offers some really light colours for those clients that only want a subtle tint.

If my client doesn’t want any warmth how long can I leave a darker colour on without it going too dark?

This is always going to come down to the base hair color you are working on, the best thing to do is do as many different variations of skin tests on yourself as you can so you become familiar with the colour ratios and how dark they will get on the skin and hair. Generally, when henna is warm on some clients it cools shortly after the application anyway. You can apply some brow powder to tone the warmth in the meantime if required. Some clients do not have the problem of warmth with henna.

How long does it take for the true colour to come through?

On many clients the colour is perfect straight after the application, however, if there is some warmth it can cool down as quick as 10 minutes and on some clients, it can take an hour or two. It does depend on the colours used and the base hair colour of the client.

Can I tint lashes with henna?

NO – do not tint lashes with Elleebana Brow Henna. Please use professional lash tinting products for this procedure.

Does Elleebana Henna contain PPD?

Yes – most henna for eyebrows does contain a very small amount of P-Aminophenol, Phenylenediamine or Diamino-phenoxyethanol, and some people can have sensitivities to these ingredients. Their purpose is to give the henna a faster processing time, neutralize the warmth and give a longer lasting result. Without these ingredients they will not process fast enough and there would be no point in having this as a beauty treatment in a salon. The service would take too long and the results would not be sufficient.

How soon after an application can I tint over the top of a client’s brow with a darker henna colour?

You can apply a darker colour over the top straight away. Elleebana Brow henna is customisable and has a wide spectrum of colours going from Black to a very light Blonde, so you can mix a lot of the colours together, but you can also apply another layer over the top if you feel like you want a darker result.

 

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Coming soon.....

Elleebana Evolved Training Course

Sunday, June 10, 2018 

By Laura Trejo

In true Elleebana fashion, a new and improved wave of Elleebana lash lift training is making it's way to the US. We are thrilled to announce we will be offering a new training course called Elleebana Evolved. This will be the replacement class for our original, Lash Lift Course. Now you might ask, why fix what isn't broken? Well, the original course doesn't need to be fixed, it needs to now include training in the new game-changing tools that Elleebana has released this year. For example, the strong-hold keratin infused lash lift glue is a ground breaking product, allowing us to provide a legitimate keratin lash lift for our clients while adding the much needed hydration to their lashes during the service. It also makes it easier to keep those lashes properly up on the rod in between steps one and two.

Here at Elleebana Direct, we are using the stronghold glue exclusively and loving it's results. Evolve will also include training for the new Isolator tool, sanitary use of microbrush swabs, proper use and placement of under eye pads and Elleeplex Clear Mascara. The Elleeplex alone will be revolutionary for your clients with one of the main ingredients being collagen! Elleeplex is a daily boost of major love for your lashes and works with and without a lash lift. We are sooooo psyched on this! 

We wanted to let everyone know the direction we are heading with lash lift training and will be phasing the original course out entirely by August 1st. We are very excited that new students will get to train on these new and fantastic tools first!